前言: ‘’bosie" 一家主打无性别主义的快时尚品牌 在线上布局已青云万里 此案为bosie线下布局的首家实体店 ,初识聊天中 设计和创始人明确了实体店设计符合bosie品牌调性的几个共鸣点 A.有足够的吸引力 能拍照打卡 挣取“网红”自带流量 B.针对90-95-00后的“材料属性" 只做“扁平化”的处理 C .够好玩 更多的创意 更好的体验感 D.带有一种淡淡的未来感 不“硬潮”足够中性 此案设计旨在寻找这些共鸣点和设计视觉形态上的平衡 ''bosie' A main non-sexist fast fashion brand online layout has been Qingyun Wanli This case is the first physical store under the bosie line layout. The first-time chat design and founder clearly defined the store design in line with the bosie brand tonality. A few resonance points A. There is enough attraction to take pictures and punch to earn "Net Red" comes with traffic B. For the "material properties" after 90-95-00, only "flattening" processing C. Enough to play More creative and better experience D. With a touch of futuristic not "hard tide" enough neutral This case is designed to find a balance between these resonance points and design visual form
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马雪松